In the post-pandemic world of 2021, a strong internet presence has become more important than ever. With brick-and-mortar businesses going out of business, the new battlefront is on the web and in the cloud. Enterprise-level organizations battle for control of search engine results pages (SERPs) in a zero-sum game because, when it comes to being at the very top of any SERPs, there can only be one.
It takes a lot of knowledge, vision, and tenacity, not to mention money, to build and maintain an enterprise-level organization. Such a CEO needs to manage human resources, financial resources, product creation, product management, and sales. In the 21st century, such a CEO needs to be a webmaster, an account manager, a content creator, and a page optimizer. Basically, an SEO expert, unless, of course, the CEO in question would like to outsource some of these and other services. One of the best providers of SEO and digital marketing services out there, by far, is LinkGraph. This digital marketing and SEO company provides excellent services and cutting-edge software to its clients.
Various SEO services offered include on-page SEO, local SEO, managed SEO, technical SEO, and enterprise SEO. A link building campaign includes both branded link building and white label link building, and design includes content strategy, UI/UX design, and infographic design. Furthermore, other important services related to SEO performance include PPC, digital PR, reputation management, eCommerce, and SaaS.
Technical SEO is definitely something you have to get right. In the 2021 business climate, Google and other search engines are populated by search engine spiders, Google caffeine, and other engine crawlers. Consequently, those web pages without high-quality content with relevant keywords connected to their target audience will be punished severely by these fearsome beasts! Technical SEO experts understand what will positively and negatively affect the behavior of these algorithms and have their clients rewarded with a high SERP ranking and excellent visibility.
Link building, including white label link building, is also essential for creating organic traffic. External links are even more important than internal links for creating organic traffic because of the synergy involved.
PPC is essential for properly monetizing a web page. It also provides excellent metrics for tracking search engine results. These metrics can be used to establish KPIs to increase conversions and hunt down more qualified leads. Conversion rate optimization (CRO) is the best practice for getting a favorable ROI.
Content strategy includes content creation with proper keyword research. The best keywords include primary keywords, target keywords, long-tail keywords, and important keywords. With the proper keyword research tool, one can get an excellent keyword ranking depending on contextual relevance and keyword difficulty. A proper content optimizer factors in all manner of content: the web page, landing page, homepage, URL, domain, blog posts, and even ebooks.
The software includes GSC Insights, SEO Content Assistant, Keyword Researcher, Bulk DA Checker, and Free Backlink Analysis. GSC Insights is especially important because Google Search Console is the best way to get your indexing and other data in real time. While there are other search engines out there, Google grabs more market share than all of its competitors combined, and if you want accurate and properly aggregated data from Google, you need Google-designed software like GSC Insights. and specific sciences like Google analytics.
If you fill out the online form, you can arrange for a free consultation. This will allow you to meet with the best SEO specialists to plan a proper SEO audit and find strategies and services that are right for you. If you are planning to hire the services of an SEO expert or digital marketing agency, you may as well go about it the right way.